To start, let me tell you that I\u2019m currently working on identifying the top ten marketing campaigns during Ramadan. If you\u2019ve launched a campaign and believe it was successful and deserves to be featured, please share it with us through the link below.<\/p>\n\n\n\n
Press Here<\/a><\/p>\n\n\n\n This year\u2019s Ramadan was not much different from previous years; every season, a statement appears that casts doubt on charities and donations. But this year, the statement was bolder, and the response to it was not strong enough\u2014as if the contestant was starting without an audience<\/p>\n\n\n\n The two largest platforms had the lion\u2019s share, with each nearing 2 billion by the end of Ramadan\u2014a record-breaking figure. This indicates that the largest portion of donations went to them, whether from major donors or small ones. What we mean here is that the doubts pushed donors toward trusted entities. In this context, the question remains: who is the most trustworthy?<\/p>\n\n\n\n For the first time this year, I noticed content that I consider deviated from the context of charitable work\u2014whether in terms of the type of advertisers or the advertising method, which drifted away from the spirit of giving and empathy.<\/p>\n\n\n\n I pause here briefly to explain the reason behind this deviation<\/p>\n\n\n\n Marketing Companies<\/p>\n\n\n\n hen the provider specializes in marketing, it doesn\u2019t mean they\u2019re good at content\u2014each sector has its own characteristics and audience.<\/p>\n\n\n\n Bringing in a football player to explain that his goal wasn\u2019t offside may be suitable to say \u201cgrab the deal\u201d or \u201cdiscount,<\/p>\n\n\n\n but don\u2019t say \u201cgrab the donation.\u201d People don\u2019t donate for deals\u2014and this is proven by studies and practices. Marketing\u2014even if tools are similar\u2014differs in its content and audience.<\/p>\n\n\n\n Low Return<\/p>\n\n\n\n The weak returns compared to the advertising spending led to annoying and cheap content. Some messages were even inappropriate, such as: \u201cWant Paradise? Swipe up.\u201d This kind of messaging is unbefitting for the charitable field. Commercial marketing practices do not suit charitable work; in fact, they are not alike at all. That\u2019s why there are different types of marketing: commercial, charitable, social\u2026 etc.<\/p>\n\n\n\n Weak Product<\/p>\n\n\n\n Products linked to Mecca, the Haram, or water (sabeel) were the most widespread, which made other products seem weaker. Since the main driver for donations is religious, people tend to give to water, orphans, and Mecca\u2014then Zakat al-Fitr comes last. As a result, many other products did not achieve the desired results.<\/p>\n\n\n\n y reviewing some experiences, it was found that the performance was very weak. Although there were successful cases, success did not extend to all as usual, indicating intensified competition. Now we have winners and losers\u2014which marks the beginning of a more intense competitive phase. I hope the competition remains among organizations themselves\u2014not among companies\u2014for in that case, the loser is known<\/p>\n\n\n\n Among the key success factors for some organizations<\/p>\n\n\n\n Strong Brand<\/p>\n\n\n\n Organizations with a well-known name in the market and year-round activities are the most successful\u2014not those that only appear during Ramadan<\/p>\n\n\n\n Early Preparation<\/p>\n\n\n\n Ramadan comes every year in the 9th Hijri month, yet we are always surprised by its approach, and few prepare for it early<\/p>\n\n\n\n Internal Team<\/p>\n\n\n\n Organizations that launched their campaigns through their internal teams achieved better results due to lower costs and benefiting from their own databases and past experiences\u2014unlike those that relied on external companies.<\/p>\n\n\n\n With all the marketing expenses spent during Ramadan, were the returns truly rewarding?\nPerhaps it\u2019s time to look toward other seasons\u2014or even create our own season.\nAnd here, we ask the question and await your answer:<\/p>\n\n\n\n Is Ramadan still a peak season?<\/strong><\/p>\n\n\n\n \ud83d\udd14 \u0648\u0627\u0630\u0627 \u0643\u0646\u062a \u0645\u0647\u062a\u0645 \u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u0642\u0627\u0634 \u0627\u062f\u0639\u0648\u0643 \u0644\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0642\u0631\u0648\u0628 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0631\u0627\u0628\u0637 :<\/p>\n\n\n\n \u0642\u0631\u0648\u0628 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/a><\/strong><\/strong><\/p>\n\n\n\n \u0643\u0645\u0627 \u0633\u0639\u062f\u062a \u0628\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c ( \u0623\u0628\u062c\u0648\u0631\u0629 ) \u0641\u064a \u0631\u0645\u0636\u0627\u0646 \u0645\u0639 \u0627\u0644\u0635\u062f\u064a\u0642 <\/strong>\u0627\u0628\u0631\u0627\u0647\u064a\u0645 \u0627\u0644\u0648\u0647\u064a\u0628\u064a Ibrahim alwhibi<\/a><\/p>\n\n\n\n \u0644\u0644\u0627\u0633\u062a\u0645\u0627\u0639 : Press Here<\/a><\/p>\n\n\n\n \ud83d\udca5 \u0625\u0635\u062f\u0627\u0631 \u062c\u062f\u064a\u062f \u0648\u0646\u0648\u0639\u064a :<\/p>\n\n\n\n
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The Beginning Challenge<\/h2>\n<\/blockquote>\n\n\n\n
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The Competitors<\/h2>\n<\/blockquote>\n\n\n\n
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Content Deviation<\/h2>\n<\/blockquote>\n\n\n\n
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Experiences<\/h2>\n<\/blockquote>\n\n\n\n
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Conclusion<\/h2>\n<\/blockquote>\n\n\n\n
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